Behind the Brand: Matcha Maiden

Responsible for making us first fall in love with the delicious green Matcha powder, Matcha Maiden, was an accidental business founded by Nic Davidson & Sarah Holloway inspired by their first experience at an ancient matcha tea ceremony in Japan. 

What do you do when you return to Australia only to find that your daily matcha fix isn't readily available? You create your own. 


The Matcha Maiden Story


"It all began with a simple love for matcha sparked when founders Nic Davidson and Sarah Holloway first experienced the ancient matcha tea ceremony in Japan. We were captured not only by its beautiful, distinctive flavour but also its remarkable antioxidant and nutritional properties. Add to that some health issues inflamed by coffee consumption, we became hooked on this gentler source of caffeine and its many wellness promoting qualities. Its powdered form also led us to explore beyond the traditional context to take advantage of its versatility in matcha lattes and more."


"Matcha Maiden was the accidental business baby born out of frustration when our daily matcha habit was surprisingly hard to satisfy. Ceremonial grade matcha was too expensive for daily use and required special tools to prepare. Ingredient grade was low quality and often diluted by sweeteners. Matcha Maiden is the embodiment of our desire to unite respect for matcha’s traditional roots with affordability, accessibility and ease of use. She represents our mission to revolutionise the way the world perceives this nutritious and delicious powder – from 'old-fashioned tea' to 'superfood'."

Blazing a bright green trail!

Matcha Maiden trawled the world’s tea fields to find a unique “middle ground” blend of matcha filling the gap between the two conventional “ceremonial” and “ingredient” grades. Matcha Maiden's matcha is: 

  • from the source in Kyoto, Japan (as opposed to cheaper Chinese blends)
  • certified organic by JAS
  • naturally gluten free and vegan friendly
  • premium quality so can be prepared as a plain tea (no whisk required)
  • versatile enough to also use in other beverages, foods or even skin care

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